Personal data protection

I. Basic Provisions

1. The controller of personal data according to Article 4, point 7 of Regulation (EU) 2016/679 of the European Parliament and Council on the protection of natural persons with regard to the processing of personal data and on the free movement of such data (hereinafter referred to as "GDPR") is (hereinafter referred to as the "controller").
2. The controller's contact details are: address:
3. Personal data means any information about an identified or identifiable natural person; an identifiable natural person is a person who can be identified, directly or indirectly, particularly by reference to a certain identifier, such as a name, identification number, location data, online identifier, or one or more factors specific to the physical, physiological, genetic, mental, economic, cultural, or social identity of that person.

II. Sources and Categories of Processed Personal Data

1. The controller processes the personal data you have provided or the personal data the controller has obtained based on fulfilling your order.
2. The controller processes your identification and contact details and data necessary for fulfilling the contract.

III. Legal Basis and Purpose of Personal Data Processing

1. The legal basis for processing personal data is:

• the performance of a contract between you and the controller according to Article 6, paragraph 1(b) GDPR,
• the legitimate interest of the controller in providing direct marketing (particularly for sending commercial communications and newsletters) according to Article 6, paragraph 1(f) GDPR,
• your consent to processing for the purposes of providing direct marketing (particularly for sending commercial communications and newsletters) according to Article 6, paragraph 1(a) GDPR in conjunction with Section 7, paragraph 2 of Act No. 480/2004 Coll., on certain information society services, if no goods or services have been ordered.

1. The purpose of processing personal data is:

• to process your order and exercise the rights and obligations arising from the contractual relationship between you and the controller; personal data necessary for successful order processing (name, address, contact) is required when placing the order; providing personal data is a necessary requirement for entering into and fulfilling the contract, and without providing personal data, it is not possible to enter into or fulfill the contract,
• sending commercial communications and carrying out other marketing activities.

1. The controller does not engage in automatic individual decision-making within the meaning of Article 22 GDPR. You have given your explicit consent to such processing.

IV. Data Retention Period

1. The controller stores personal data:

• for the time necessary to exercise the rights and obligations arising from the contractual relationship between you and the controller and to enforce claims from these contractual relationships (for 15 years after the termination of the contractual relationship),
• for the period until the consent to process personal data for marketing purposes is revoked, but for no longer than 5 years if the data is processed based on consent.

1. After the retention period has expired, the controller will delete the personal data.

V. Recipients of Personal Data (Controller's Subcontractors)

1. Recipients of personal data are individuals:

• involved in delivering goods/services/executing payments based on the contract,
• involved in ensuring the operation of services,
• providing marketing services.

1. The controller does not intend to transfer personal data to a third country (a country outside the EU) or an international organization. The recipients of personal data in third countries are providers of mailing services/cloud services.

VI. Your Rights

1. Under the conditions specified in the GDPR, you have:

• the right to access your personal data according to Article 15 GDPR,
• the right to correct personal data according to Article 16 GDPR or restrict processing according to Article 18 GDPR,
• the right to erase personal data according to Article 17 GDPR,
• the right to object to processing according to Article 21 GDPR, and
• the right to data portability according to Article 20 GDPR.
• the right to revoke consent to processing in writing or electronically to the controller’s address or email stated in Article III of these terms.

1. You also have the right to file a complaint with the Office for Personal Data Protection if you believe your right to personal data protection has been violated.

VII. Personal Data Security Conditions

1. The controller declares that it has taken all appropriate technical and organizational measures to secure personal data.
2. The controller has implemented technical measures to secure data storage and personal data storage in physical form.
3. The controller declares that personal data can only be accessed by authorized persons.

VIII. Final Provisions

1. By submitting an order through the online order form, you confirm that you are familiar with the terms of personal data protection and that you accept them in full.
2. You agree to these terms by ticking the consent box via the online form. By ticking the consent box, you confirm that you are familiar with the terms of personal data protection and that you accept them in full.
3. The controller is entitled to change these terms. The new version of the terms will be published on the controller's website or sent to your email address provided to the controller.